Businesses can also use analytic tools to track what works and make smarter choices on everything from vendors to shipping methods. If you or your business is struggling to network with partners, make yourself more visible with social media. Does it require more personnel with different skills? Will there be an investment in technology and software? Maybe you will need to design a new job or hire a consultant that embodies the desired changes, and perhaps your business plan needs a rehaul to take digitalization into account.įrame these questions with the biggest consideration of all – what is key to your small business doing well? If getting products in front of customers is essential, make your plan to focus on the tech to make that possible: boost your listing on Google and Apple Maps, add an online chatbot to your website, or enlist a product-specific app that makes you super easy to do business with. Start by identifying the steps you need given where you are in the digital makeover process. What should I be thinking about to start tackling my digital transformation? And while your digital renaissance doesn’t have to be monumental, it does have to exist – or others will be beating you to the sale. If you are a worker, your skills may become obsolete. You may start to notice a drop in repeat business, number of referrals, or a stellar promotion that always brought tons of business no longer generates the numbers. Not engaging in the above could eventually erode your ability to stay relevant. Maximizing online presence/investing in your customer’s experience by covering all their digital touchpoints (Twitter, Facebook, online ads, Instagram, email, YouTube, etc.) Using social media and customer data analytics In order to keep up, both businesses and workers need to meet their audiences where they are, and where they are going. People and businesses have been doing it for years, in the simple adoption of phones or any kind of electronic equipment. The beauty of digital transformation is that it is not an all-or-nothing proposition. Why can’t I keep doing what I’m doing? After all, I’m hanging in there and business is steady Office Solutions for Printing and Workflow.Office Solutions for Printing and Workflow DocuShare Enterprise Content Management.

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